Personal branding
session
In Portland, Oregon
+ Update Erin’s headshot to reflect her warm, approachable personality as a functional nutrition counselor.
+ Showcase Erin’s brand vibe through lifestyle shots that demonstrate her empathetic, sustainable approach to health coaching.
+ Highlight Erin’s expertise while portraying what it’s like to work with her and the value she provides to clients.
+ Capture versatile content, including GIFs and b-roll footage, to be used for ongoing marketing efforts.
objectives
Erin Vanderkooy, a functional nutrition counselor, offers health coaching focused on sustainability and empowering her clients to be their own health advocates. While Erin originally needed an updated headshot for her business, she realized that she could benefit from a full suite of branding images that would authentically represent her personality and the holistic approach she takes with her clients.
Erin’s objective was to create a library of diverse content that included headshots, lifestyle shots, and video clips to use across her website, social media, and marketing efforts. She wanted to showcase her caring, approachable personality and highlight the vibe of her brand.
Erin Vanderkooy, Vanderkooy Wellness
BACK TO PORTFOLIO
After Erin realized how much content she could use, she upgraded to a full personal branding session.
We created a diverse set of images, including lifestyle shots that portrayed Erin’s empathetic approach to health, video clips for her social media and marketing needs, and headshots that showed her approachable personality.
The session was tailored to Erin’s business needs and aimed at building a strong visual connection between her and her clients.
Solution Driven Results
Erin now has a diverse collection of high-quality images that perfectly reflect her personality and brand. These photos and videos give her a library of content to pull from that shows potential clients what it’s like to work with her—empowering them to trust her approach.
Erin can confidently use these images across her website, email newsletters, and social media to connect with her audience in an authentic way.
The session has provided Erin with the visual assets she needed to continue growing her business, helping her attract more clients and build a stronger, more relatable brand.
Images that foster trust
Level Up My Brand