Business branding
session
In Portland, Oregon
+ Incorporate fruit symbolism into their brand imagery to reflect their new name and message.
+ Capture lifestyle shots of the team in action—teaching workshops, podcasting, and engaging with their products.
+ Create clean and inviting product shots for their planner line.
+ Take professional yet personable team and headshot photos to bring warmth and connection to their online presence.
objectives
Julie and Leann, the creative sister-duo behind Fruitful Christian Planner (formerly Spiritual Seeds Planner), were in the midst of a rebranding journey and needed fresh visuals to launch their new website and social media platforms.
With a mission to help others grow in their Christian faith, they wanted their new brand to feel vibrant, fresh, and aligned with their core message. The name “Fruitful” held deep meaning, representing the fruits of the spirit and the abundant life they aim to inspire through their planners.
The goal of the photoshoot was to create a collection of cohesive, high-quality images that would capture their reimagined brand identity. They needed images that were not only beautiful but also practical, providing the versatility required for website banners, social media content, and promotional materials.
Fruitful Christian Planner
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For this session, I collaborated closely with Julie and Leann to bring their vision to life. We started with lifestyle photos of the sisters in action—teaching workshops, recording their podcast, and working with their team—showing the practical use of their planners and their passion for spiritual growth.
To reinforce the brand’s message of growth and abundance, we creatively incorporated fruit into the imagery, tying it to the new name, Fruitful Christian Planner.
We also captured detailed product photos of their planners, showcasing both design and functionality, and wrapped up with professional team photos and headshots to highlight the personal connection behind their business.
solution Driven Results
Julie and Leann walked away with a library of cohesive, engaging images that not only reflected their new brand but also connected deeply with their audience.
The fruit theme was a fresh and creative way to tie in their faith-based message, and the lifestyle shots brought an approachable, human element to their website and social media presence. The new images are already making waves as they launch their rebranded website and social platforms.
By focusing on their rebranding goals, we created visuals that will serve Fruitful Christian Planner for years to come, helping them attract a wider audience and continue growing their impact.
Images that deeply connect
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