Personal branding
session
In Lake Oswego, Oregon
+ Capture a mix of fitness-inspired shots to highlight her active lifestyle.
+ Create lifestyle images centered around cooking healthy meals and showcasing a self-care routine.
+ Curate a library of high-quality, versatile images for use across social media platforms and email newsletters.
+ Incorporate Karen's warm, fun personality in her branding.
objectives
Karen Karlsen is a health, fitness, and fashion influencer who uses her platforms to inspire and empower women, particularly those focused on aging gracefully through fitness, nutrition, and self-care. She wanted a professional photography session that would provide her with a wide variety of images to elevate her social media presence and email marketing efforts.
Karen's primary goal was to create a diverse library of images she could use to build a stronger connection with her audience. Her images needed to align with her mission of inspiring women over 40 to prioritize health, fitness, and self-care in their daily lives. Additionally, Karen wanted to make sure to highlight her fun-loving and sometimes goofy personality, giving her audience a more personal and approachable side.
Karen Karlsen, Social Media Influencer
BACK TO PORTFOLIO
To meet Karen’s needs, we conducted her session both in studio and at her beautiful home, capturing a blend of fitness action shots, relaxed lifestyle moments, and food-focused images.
The studio segment featured active fitness poses, while the at-home portion showcased Karen cooking healthy meals and practicing self-care.
We also highlighted Karen’s playful, lighthearted personality with candid and fun shots that capture her authentic self, beyond just fitness.
These images were designed to resonate with her audience, providing a relatable view of her brand as a health and fitness expert who values overall well-being and knows how to enjoy life.
solution driven results
Karen walked away from the session with a stunning collection of images that powerfully reflect her unique brand. These photos now serve as versatile assets, allowing her to consistently update her content across social media and marketing channels.
The fitness shots are perfect for Instagram and promotional materials, while the lifestyle images provide a more personal, authentic touch that helps her connect with her followers on a deeper level. The fun, goofy moments captured during the session further enhance Karen’s relatability, allowing her to show her audience that she's not just a fitness expert, but also a real person with a fun and approachable side.
By leveraging these professionally curated images, Karen can continue to grow her influence as a go-to resource for aging women looking to maintain their health, fitness, and overall well-being. The images will help her maintain a consistent and cohesive presence, build trust with her audience, and drive engagement with her content.
Images that drive growth
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