Brand Strategy

Authenticity sounds great in theory, but what happens when you’re not even sure which version of yourself you’re bringing to the table that day? As women, entrepreneurs, and humans, we carry so many roles, emotions, and identities—partner, parent, leader, dreamer—that showing up as “authentic” can feel overwhelming. How do you decide which version of yourself […]

I’ll be honest with you: showing up as the face of my business hasn’t always been easy. There are days when I’d rather hide behind my camera than step in front of it. Days when the thought of putting myself out there makes me feel exposed and unsure. But I’ve learned something important: the moments […]

You’re wearing all the hats—business owner, marketer, customer service rep—and somehow, you’re expected to magically pull off a cohesive, professional online presence, too. It’s exhausting. Here’s the truth: if you feel like your branding doesn’t reflect your professionalism, creativity, or the heart behind your work, you’re not alone. Many female entrepreneurs struggle to connect the dots between […]

What is a Customer Avatar? Your customer avatar is more than just a hypothetical representation of your ideal client – it’s the cornerstone of your personal branding strategy. It’s like creating a detailed character profile for the main character in a story, but in this case, your avatar represents your target audience. By crafting a […]